Area Sales Manager

job Description: Area Sales Manager – Auto Parts / Mobil Oil Role Overview

The Area Sales Manager (ASM) will be responsible for driving sales growth within the assigned territory by managing and expanding the distributor/dealer network, developing new business opportunities, and ensuring strong customer relationships. The role involves close collaboration with internal teams (Sales, Supply Chain, Marketing) to achieve revenue and profitability goals.

Key Responsibilities1. Sales Strategy & Execution

• Develop and execute regional sales plans as per business targets.
• Identify and acquire new distributors, retailers, and business accounts.
• Meet monthly, quarterly, and annual sales targets for auto parts and lubricants.

2. Channel / Distributor Management

• Manage and support existing distributors/dealers; track performance and sales growth.
• Appoint new distributors based on territory potential.
• Provide product training, sales guidance, and support for target achievement.

3. Customer Relationship Management

• Build strong relationships with fleet owners, garages, service centers, and key B2B customers.
• Address customer concerns, technical queries, and ensure successful issue resolution.

4. Market Intelligence & Competition Tracking

• Monitor market trends, competitor pricing, and new product offerings.
• Share timely insights with management to refine sales strategies.

5. Team Leadership (If Applicable)

• Lead and mentor field sales representatives.
• Conduct performance reviews, training, and continuous coaching.

6. Aftermarket / Service Collaboration

• Coordinate with service teams to increase parts and lubricant demand.
• Develop customer retention and parts-based service programs.

7. Compliance & Process Management

• Ensure adherence to sales processes, contracts, reporting, and customer follow-ups.
• Maintain accurate records of sales activities, forecasts, and pipeline.

Required Skills & Competencies

• Strong knowledge of automotive spare parts / lubricants (OEM or aftermarket).
• Excellent communication, negotiation, and customer-handling skills.
• Proficiency in sales planning, forecasting, and data interpretation.
• Strong relationship-building ability with distributors and B2B customers.
• Team leadership and mentoring abilities.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Mechanical/Automotive Engineering.
• MBA in Marketing/Sales preferred.
• 5–10 years of sales experience in auto parts, lubricants, or aftermarket.
• Proven track record of achieving sales targets and managing distributor networks.
• Experience with inventory management, demand forecasting, and supply chain coordination.

The Area Sales Manager (ASM) for Auto Parts will be responsible for driving sales growth in a designated geographic territory by managing and expanding the distributor/dealer network, developing new business, and ensuring strong customer relationships. The ASM will work closely with internal teams (sales, supply chain, marketing) to meet revenue and profitability targets, optimize inventJob Description: Area Sales Manager – Auto Parts / Mobil Oil

Role Overviewory, and deliver excellent service.

Key Responsibilities

• Sales Strategy & Execution
• Develop and implement regional sales plans aligned with business objectives.
• Identify new business opportunities (new accounts, distributors, retailers).
• Achieve monthly, quarterly, and annual sales targets for auto parts.
• Channel / Distributor Management
• Manage existing distributors/dealers in the assigned area; monitor their performance.
• Onboard new distributors or dealers based on territory potential.
• Provide training and support to channel partners on product knowledge, sales processes, and target achievement.
• Customer Relationship Management
• Build and maintain strong relationships with key customers (fleet owners, service centers, garages, etc.).
• Act as a trusted advisor on parts-related technical queries. Address customer issues, complaints, and escalate as needed to ensure satisfaction.
• Market Intelligence & Competitor Analysis
• Monitor market trends, competitor offerings, and pricing to adapt sales strategies.
• Provide regular feedback to senior management on market developments.
• .
• Team Leadership
• Lead and motivate a small local sales team (if applicable) or work with field sales reps.
• Conduct performance reviews, coaching, and mentoring.
• Aftermarket / Service Collaboration
• Coordinate with after-sales or service teams to drive parts uptake in repair / service workflows.
• Develop parts-based propositions to increase customer loyalty and recurring business.
• Compliance & Process Management
• Maintain high standards in sales process, contract management, and customer follow-ups.

Required Skills & Competencies

• Strong knowledge of the automotive parts / components industry (OEM or aftermarket). Excellent communication and negotiation skills.
• Sales planning and forecasting abilities.
• Analytical thinking and ability to interpret sales data / market trends.
• Relationship-building skills with B2B customers (distributors, fleet, garages).
• Team leadership and mentoring capability.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, Mechanical / Automotive Engineering or related field.
• Preferably an MBA (Marketing / Sales) or relevant advanced degree.
• Experience: Typically 5–10 years in sales in automotive / auto components / aftermarket, with experience in channel management / distributor sales.
• Proven track record of meeting / exceeding sales targets.
• Experience in working with inventory management, demand forecasting, and supply chain coordination.

Job Type: Full-time

Pay: ₹23,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person