Area Sales Manager - Hyderabad

Job Description

Position Title: Area Sales Manager Department: Sales Work Location: Grade: M1/M2 Travel Required: Yes Reporting to: Administrative: Regional Manager (RM) Reported by: Sales Officer / Sales Representative (SO / SR) Functional: Regional Sales Manager (RSM) Educational Qualification: Graduate ( MBA Preferred) Experience: 5-10 years of experience in Sales with exposure to Retail Sales and Distribution management in Footwear, FMCG or FMCD industry. Any additional requirement: Purpose of the Position (Job Summary) To achieve the sales target in the assigned territory by selling existing and new products & developing the territory with sustained growth Key Roles and Responsibilities Financial Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager) Distributor management : Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan Collections: Ensure timely clearance of outstanding payments from distributors Customer Orientation Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs Product feedback: Collecting and synthesizing feedback on Relaxos product portfolio in the context of competitor products and providing appropriate recommendations Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution Distributor appointment: Scouting and appointing new distributors as per defined norms Distributor onboarding: Ensuring distributor gets all relevant post appointment support Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits Complaints management: Resolving complaints of channel partners inc. issues related to returns People Orientation Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer Mentorship and supervision: Mentoring, coaching and supervising company SOs Evaluation: Evaluating SO performance and creating customised action plan for each SO Internal Business Process Outlet mapping : Leveraging the SO to build and periodically refresh the universe of footwear outlets the assigned territories Coverage improvement: Based on market visits, highlighting gaps in market and developing an action plan with SO. Retailer engagement : Conducting Retailer visits to observe and improve product visibility, availability of NPD/focus articles, brand investments and merchandising Orders and credit management: Receiving distributor orders, checking credit limit and ensuring order details are shared with billing team Journey plan: Compiling market working reports from SOs and sharing then with the admin team Competitive analysis: Analyzing competitor initiatives and preparing action plans to counter competition Competitor schemes: Being up-to-date with latest competitor trade scheme and giving scheme recommendations to augment sales; communicating trade promotion schemes to SOs and Distributors Distributor exclusivity: Sharing intelligence on exclusive distributors who add/ are bound to add competitor brands in their portfolio MIS reports: Preparing MIS reports for target vs actual sales and other objectives Reviews: Timely review of monthly/quarterly performance with RSMs, SOs and distributors Sales forecasting: Providing sales forecast support to RSM Other strategic interventions: Focus on implementation of company’s strategic objectives for assigned sales area Competencies Technical/Functional Behavioral Business Acumen Selling skills Market Knowledge Analytical skills Customer Focus Collaboration Adaptability Result Orientation Negotiation skills Key Result Areas Quantitative Qualitative Sales Volume/Value Achievement % Revenue Contribution from NPDs Rs. Cr business from new Distr-Div. vs. target PJP adherence Average outstanding at end of each month as % of month's sales Improve Adherence to Key Sales Processes. Coaching and mentoring provided to SOs Competitor Analysis Customer Service improvement Key Stakeholder Management Internal External RSM Marketing Team Corporate Communication & NPD Team Production Planning & Logistics Team Distribution and Sales Support Team Distributors Retailers