Job Description

Job Title: Area Sales Manager Location: Mumbai Job Description: Position Overview: As an Area Sales Manager, you will play a critical role in driving primary and secondary FMCG products. Your responsibilities will encompass: Driving KPIs for sales and distribution as per goal Sheets of the area; Ensure 100% adherence to the implementation of SFA, monitoring the performance and ROI of distributors and stockists. Generate sales of company products through a team of SO/SR in order to achieve the annual sales targets. Develop sales infrastructure and implement best practices in distribution and cost management. Generation of primary sales in line with secondary sales Daily monitoring of sales and retail productivity; and weekly sales reviews. Weekly or monthly submission of sales-related reports. Maintain and develop good business relationships with all newly appointed distributors. Key Responsibilities: 1 . Sales Leadership: Lead a high-performance sales team, providing guidance, coaching, and support to achieve sales targets. 2. Secondary Sales: Implement and monitor secondary sales strategies to ensure consistent growth in the market. 3. POSM Deployment: Oversee the deployment of point-of-sale materials (POSM) to enhance brand visibility and customer engagement. 4. Market Insights: Gather and analyze market data to provide valuable insights for strategic decision-making. 5. Payment Collections: Manage the collection of outstanding payments and ensure accounts receivable are up-to-date. 6. Distribution Transformation: Identify opportunities to optimize the distribution network and streamline operations. 7. Forecasting: Develop and maintain accurate sales forecasts to meet market demands effectively. 8. Go-to-Market Strategy: Develop and execute go-to-market strategies that drive product penetration and growth. 9. Performance Monitoring: Continuously monitor and evaluate sales performance against targets and make necessary adjustments.