Area Sales Manager

Job Description

Description: The sales position will be responsible for secondary sales, primary orders and collection for handling the sales of OTC products in the assigned territory. He/ She will be mapped to distributors in the territory and will play a key role in the shortlisting and identification process, territory mapping, regular management of stockists/ distributors and in driving the sales at key retail outlets. Key Responsibilities: 1. Business Development Identify retail markets in assigned towns and drive coverage through SF/Distributors/Stockists 2. Market-working Firm grip on the territory through working on retail and Wholesale Beats 3. Achievement of targets – Achieve value and volume targets for suggested price-product mix while following prescribed ways-of-working 4. Channel-partner management – a. Shortlist and identify potential distributors b. Manage investment of distributors c. Take accountability for credit-worthiness of outlets and ensure adherence to credit terms d. Maintain required closing stock e. Ensure distributor’s adherence to required infrastructure and servicing norms f. Plan for primary sales of distributors g. Plan and Drive secondary sales of distributors 5. Appointment of stockist – a. Shortlist and identify potential stockists; Ensure stockist’s adherence to required infrastructure and servicing norms b. Plan for primary sales of stockists 6. On – time Delivery – Co-ordinate timely delivery of orders in assigned markets 7. Planning – a. Target planning by stockist/BE and ISR for Primary and Secondary Sales b. Drive Outlet expansion planning 8. Market control and information – a. Keep track of competition’s activities and report them b. Monitor market-operating prices and any instance of cross-territory infiltration, and take actions to control the same 9. Trade Management – Be the point of contact for solving all trade related issues and escalating wherever needed 10. BTL activities – 11. Reporting – Report all data through prescribed tools and technology 12. Query Management – Responsible for effective stockist and Retailer query resolution 13. Team management - Guide and manage the assigned BE, ISR/PSR(s) Profile Education: Graduate Experience: 6+ years of experience in FMCG/OTC/Pharma industry