Job Description

Job Title: Area Sales Manager - General Trade Department: Sales (GT) Location: Amritsar / Jalandhar Employment Type: Full-time District will handle - Amritsar, Gurdaspur, Jalandhar, Kapurthala, hosiyarpur, firojpur, muktsar and Faridkot Job Overview: The Area Sales Manager (General Trade) is responsible for driving sales in a specific territory by managing distributor, wholesaler, and retailer relationships. The role focuses on meeting sales targets, expanding market presence, and managing a sales team. Key Responsibilities: Achieving Sales Targets: Meet and exceed monthly, quarterly, and annual sales targets for the assigned territory. Develop and implement effective sales strategies to increase revenue. Territory Management: Plan and execute sales activities across the assigned region. Ensure optimal product distribution and coverage in all channels (distributors, wholesalers, retailers). Distributor & Retailer Management: Build and maintain strong relationships with distributors, wholesalers, and retailers. Onboard new distributors and enhance the performance of existing partners to increase market share. Product Availability & Visibility: Ensure the companys products are available, well-stocked, and prominently displayed at retail points. Implement promotional strategies and sales schemes to boost sales. Team Leadership: Lead and manage a team of sales representatives, providing guidance and support. Conduct regular training sessions and performance reviews to enhance team efficiency. Market Monitoring & Reporting: Analyze sales performance, competitor activities, and market trends. Prepare regular reports and provide actionable insights to senior management for decision-making. Education: Bachelor's degree in Business/Marketing. Experience: 4-8 years in sales (General Trade/FMCG preferred). Strong communication, negotiation, and team management skills. What We Offer: Competitive salary with incentives. Growth opportunities and comprehensive benefits.