Area Sales Manager (ASM)

Job Description

Key Responsibilities: Develop and implement area-level sales strategies aligned with regional and national objectives. Manage and support a team of Territory Sales Officers (TSOs) and field sales representatives. Achieve sales targets for volume, value, and product distribution. Identify and onboard new distributors/retailers while strengthening relationships with existing partners. Monitor sales performance, analyze data, and generate area sales reports. Ensure effective execution of promotional campaigns, merchandising, and trade marketing initiatives. Track competitor activities and provide feedback to the regional team. Conduct regular market visits to ensure coverage, visibility, and product availability. Train and develop field staff to improve efficiency and effectiveness. Manage distributor inventory, credit, and claims to maintain a healthy supply chain. Requirements: Bachelor’s degree in Business, Sales, Marketing, or a related field. 3–6 years of experience in FMCG sales, with at least 1–2 years in a supervisory role. Proven track record of meeting or exceeding sales targets. Strong understanding of general trade and/or modern trade channels. Good analytical, planning, and organizational skills. Strong leadership and communication skills. Proficiency in Microsoft Office and sales reporting tools. Willingness to travel frequently within the assigned area. Key Competencies: Area Sales Execution Distributor Management Sales Team Leadership Retailer Relationship Building Field Operations & Market Coverage Trade Promotions Management Problem Solving & Decision Making Job Type: Full-time Pay: ₹45,000.00 - ₹50,000.00 per month Schedule: Day shift Rotational shift Supplemental Pay: Performance bonus Yearly bonus Work Location: In person