Area Sales Manager

Job Description

Team Management HORECA Analyse market trends and channels to forecast demand and identify high-potential areas. Set challenging yet attainable goals for the sales team and allocate targets to sales executives. Distribute monetary and manpower resources effectively. Develop team members to realize their potential within the organization. Monitor product quality in the market, focusing on physical quality parameters and packaging. Increase market share relative to competitors across all segments and operations. Maximize product visibility in the assigned area to drive business growth. Identify and establish new markets, leveraging geographical knowledge. Ensure brand awareness and effective market penetration. Stay informed about competitors' long-term objectives and short-term strategies. Track sales executive performance daily and review sales targets weekly. Motivate the sales team to meet and exceed targets. Select and appoint super stockists/distributors in existing and new markets. Foster a strong team culture, communicating a clear sense of mission. Lead by example, manage change, and encourage creativity within the team. Promote a collaborative problem-solving approach and hold the team accountable for performance. Target and generate sales from HORECA, QSR chains, standalone meat shops, wholesalers, and hyper-local markets. Coordinate with internal and external customers on orders, invoices, credits, and payments. Collaborate with production sites to ensure timely dispatches. Develop innovative pricing strategies to remain competitive in the market. Gather and analyse market intelligence effectively. Be a target-oriented, number-savvy individual willing to travel extensively, with strong communication skills and a self-starter attitude. Manage a team of sales executives across major cities.