Area Sales Executive

Role & responsibilities

Educational Qualification: Graduate/Post Graduate Desired Competencies: Market Execution, Business Development, Channel Partner Management, Selling and Negotiation.

Key Responsibilities: Ensure Achievement Of Secondary Sales Targets

• Setting Objectives For AW
• Breaking Objectives For AWSM (Beat-Wise)
• Ensure Communication Of Objectives To AW
• Periodic Tracking Of Objectives

AW Management

• Align, Support & Motivate AW To Meet Business Objectives
• Ensure Adequate Infrastructure & Systems
• Act as a Commercial Interface Between AW & BIL

Coach, Manage & Evaluate AWSM Performance

• Coach AWSM On BIL Best Practices & WOW
• Train AWSM On Sales Call Process
• Evaluate Their Performance Periodically
• Provide On The Job Support / Guidance For Addressing Territory Specific Issues

Ensure Adequate Service Level In Market & Build Business In Existing & New Outlets

• Ensure Adequate Servicing At Dealer Points
• Maintain Relations With Existing Dealers
• Increase The Depth And Width Per Dealer
• Prospect New Outlets
• Perform Activations As Per Decided By ASM

Execute Visibility Implementation & Merchandizing

• Ensure Adherence To Plan-O-Gram
• Ensure Execution Of Primary & Secondary Merchandizing
• Ensure Execution Of Visibility Implementation

Implement Launch Of New Consumer Promos / Trade Schemes & New Products

• Operationalize New Product Through Communication & Sampling
• Effectively Communicate Schemes To AWSM To Ensure Right Sell-In At The Dealer Point
• Track & Review Performance Of New Products / Schemes

Market Intelligence

• Collect & Report Required Market Information On Competitor Activities Like Promotions (Trade & Consumer), Service Day, Off-Take, Prices, New Launches, Visibility etc

Maintain Records & Systems

• PJP Data
• MIS Reporting
• Ensure Hub Of UDAAN

Represent Britannia For Consumer Complaints

• Visit Consumer to Address & Sort Quality Complaints.
• Inform Quality About Status Of Complaint

Preferred candidate profile

Male