Area Manager Designer Partnership (Mumbai)

Job Description

Business Grasim – Birla Paints Division Unit Paints HO Location Mumbai Poornata Position Number of the job Reports to: Poornata Position Number Poornata Position Title of the job AM - Design Partnerships Reports to: Poornata Position Title Regional Lead - Design Partnerships Function Customer Experience Reports to: Function Customer Experience Department Customer Experience Reports to: Department Customer Experience Designation of the Employee Dy. Manager/Manager Designation of the Manager Senior Manager Date of writing/updation of JD 28th February 2025 Job Purpose Responsible for business delivery for Birla Opus product categories from working with the influencer channel comprising of architects and interior designers Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section Establish strong connects with the designer fraternity by addressing industry gap areas and providing value added solutions Maintain relationships with stakeholders at all levels within the designer fraternity and keep track of the latest developments in the industry from a product & trend pov Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4- 7 key result areas) Key Result Areas Supporting Actions CML and Segmentation of Firms Indexing and Active Firms Business Targets Create a CML for the Unit with clear segmentation of the categories of designers/architects. Work out the various means in which the CML will be added on to and grown keeping in mind the team size and the span of control Ensure that there is an index built for sites from these CML firms with a clear mapping of sale potential and expected sale from each of the top x firms. Ensure that the business target for the Unit is delivered through the right spread of firms. Also to ensure there is a minimum % of firms that do business in the year. Deliver on channel specific targets for the Unit split between verticals. Product Indexing Product Module Briefings Sampling-Usage-Site Count Metrics Applicator Mapping + Sampling-Usage-Site Count Metrics Creating a firm and site level index for specified focus product ranges (will be region specific) Ensuring completion of company/product modules at number of firms within the specifed time periods with the relevant stakeholders. This will follow a calendar in sync with the planned launches. Ensuring completion of firm product experience metric (product/site sampling), first site usage metric, and number of sites completed metric, within the specific time period. Complete mapping of the execution entities for specialised categories for entire CML. Post this mapping, to carry out the training and completion of usage metrics (sampling, first site, total sites) within the specified time period. Engagement Programme Areas Mapping and segmenting the firms and internal stakeholders as per the Engagement Program tiers Completing the tasks as outlined for individual stakeholders/firms under the Engagement Program offerings Service Offerings Driving x% of sale through Birla Opus PS: one wall makeover & express proposition demos to be completed for focus firms Drive utilisation of the app service module and Birla Opus plugins at x% of firms in the CML especially for Type C & D firms servicing Skills / Experience Qualifications Sales/Marketing/Technical background in Home/Interior/Allied categories Proficient in MS Office Technical know-how of architectural/interior products Exemplary communication skills Must possess an inclination towards understanding and working with the field of design Companies / Brands as references Jaquar, Kohler, ICA Pidilite, FCML Design Initiative, Bharat Floorings, Wooden Flooring companies, Tiling Companies, Modular Kitchen companies, Fabric/Furnishing Companies Show more Show less