Area Business Manager-Varanasi-UP East-Pitaara Namkeen

Job Description

Role & responsibilities Grow sales in existing markets * Open new markets * Target setting for the sales team and drive for achievement * Develop and manage efficient distribution networks for sales ( Sales Productivity, Outlet Coverage, Shelf Visibilility, Width & depth of penetration) * Manage, coach and develop team to drive revenue growth * Periodical reports on teams performance, sales analysis and forecasting * Collect market feedback, competitor data and report the same to the organization * Develop new business opportunities for the area * Managing existing distributors; sourcing, appointing new distributors as per need * Activate, develop and grow the wholesale channel * Put strong review mechanism in place and keep team informed of the progress against target continually * Timely reporting to the VP-Sales * Market Trend Analysis, Forecasting, Market Intelligence ( Anticipating competitors action/ reaction) * Identify Growth Drivers ( Competitors Strengths & Weaknesses analysis ) * Sales Operational Efficiency ( Cost Optimisation, Distributors ROI etc) * Create a culture of speedy reaction to any market exigencies impacting sales * Enunciate & communicate company policy to trade partners Required Candidate profile a)Minimum 8-10 years of FMCG Experience Required preferably food division & UP East Market Experience is must. b) Sound Market & Area Knowledge Perks and Benefits Perks and Benefits attractive Salary & Incentives