Area Business Development Manager

As an Area Business Development Manager (ABDM) for General Trade & Distribution in Bangalore, your role involves overseeing sales operations in the FMCG/consumer goods industry. Your responsibilities include driving secondary sales, managing distributor relationships, ensuring market execution, and developing strong business relationships within the assigned area. Key Responsibilities: - Sales Strategy & Execution - Achieve sales and distribution targets for Bangalore. - Implement sales strategies and promotional plans aligned with regional objectives. - Monitor daily sales performance and identify growth opportunities at the outlet and distributor level. - Distribution Management - Manage distributors and their sales teams for effective coverage, product availability, and timely billing. - Track inventory, credit limits, and stock movement to maintain healthy trade operations. - Support in appointing new distributors and optimizing existing routes. - Business Development - Identify and develop new retail and wholesale opportunities within the territory. - Build strong trade relationships to enhance brand presence and visibility. - Ensure execution of schemes and marketing activities at retail points. - Team Coordination & Market Execution - Guide and support Sales Representatives / ISRs to achieve their individual targets. - Conduct regular market visits to monitor retail execution and competitor activities. - Ensure effective visibility and merchandising in key outlets. - Reporting & Market Insights - Maintain and share reports on sales, stock, and competitor movements. - Provide actionable insights to the Sales Manager for strategic decision-making. - Track key KPIs and ensure alignment with overall territory goals. Qualifications: - Bachelors degree in any stream (MBA preferred). - 5 years of experience in FMCG sales within the General Trade channel. - Proven expertise in territory management, distribution handling, and retail development. - Strong communication, leadership, and negotiation skills. - Proficiency in Excel, CRM, and sales reporting tools. - Willingness to travel extensively within the Bangalore territory.,