App Marketing Manager (ASO & Growth Specialist)

Job Title: App Marketing Manager (ASO & Growth Specialist)

Experience: 4–5 years in App Marketing / ASO

Responsibilities:

• Lead App Store Optimization (ASO): keyword strategy, descriptions, screenshots, icons, and reviews.
• Plan and execute app launch strategy (pre-launch, launch, and post-launch).
• Drive organic and paid user acquisition campaigns across Google UAC, Meta Ads, and other channels.
• Manage app marketing creatives (videos, screenshots, ads).
• Collaborate with the product team to improve user onboarding & retention.
• Work with analytics tools (Firebase, AppsFlyer, Adjust) to track performance and ROI.
• Optimize app monetization through in-app promotions, offers, and user re-engagement.
• Monitor app rankings, reviews, and ratings; execute strategies to improve them.
• Keep up with industry trends, competitor analysis, and emerging app marketing strategies.

Requirements:

• 4–5 years of proven experience in ASO and mobile app marketing.
• Strong knowledge of Google Play Console & Apple App Store Connect.
• Hands-on experience with paid campaigns for app installs.
• Familiarity with app analytics & attribution platforms.
• Creative mindset for user acquisition & engagement campaigns.
• Strong communication & collaboration skills.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Experience:

• total: 3 years (Preferred)
• ASO: 3 years (Preferred)

Location:

• Mohali, Punjab (Preferred)

Work Location: In person