App Growth Manager

Job Description

JOB DESCRIPTION : App Store Optimization (ASO) - Utilised tools like SensorTower, AppTweak, and App Annie for ASO, boosting keyword ranks and conversion rates on Play Store, App Store (iOS and Mac). - Conducted comprehensive keyword research targeting low volume, high user intent keywords, resulting in increased organic downloads. - Handled app localization across multiple languages, leading to improved visibility. Data Analysis & Growth Strategy: - Worked with MMPs and analytics platforms such as AppsFlyer, Firebase, Revenue Cat and Google Analytics to understand growth and attribution. - Conducted various analyses to measure the impact of experiments, including LTV, country-wise ROI, funnels, cancellations/refunds, and active user behaviour. - Analysed user behaviour and app performance metrics to develop and implement growth strategies. - Worked closely with designers to enhance the user onboarding flow, ensuring a seamless user journey that built trust and significantly increased subscription revenue. Marketing & Advertising: - Developed and managed campaigns on Google and Apple search ads. - Executed A/B testing for app icons, screenshots, and feature graphics, improving conversion rates. - Collaborated with product and marketing teams to create compelling app descriptions, screenshots, and promotional videos. - Implemented offers, in-app events, and various strategies to drive revenue. - Increased app revenue by 3x through paywall testing and improved customer LTV. Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹70,000.00 per month Schedule: Day shift Monday to Friday Supplemental Pay: Yearly bonus Ability to commute/relocate: Sohana, Mohali, Punjab: Reliably commute or planning to relocate before starting work (Preferred) Experience: total work: 3 years (Required) Work Location: In person