Analyst - SEO

Job Description

About Lowe s Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. About the Team The Lowe s Business Intelligence team delivers valuable insights to our Marketing partners. The team delivers quality analysis and reports that show the deep understanding of each of the campaign performance and of our customer behavior, helping Lowe s win with its most strategic customer groups. Job Summary: The purpose of the SEO analyst will be to support SEO Manager by executing and tracking SEO strategies to improve traffic to Lowe s.com and Lowes stores. The analyst will be responsible to Analyse and identify gaps on website and optimize pages for improved search results and ranking by optimizing content and technical tactics like building links, developing content briefs, meta, copy block, duplicated, page speed, redirect. Roles & Responsibilities: Core Responsibilities: Execute and track data driven Search Engine Optimization (SEO) strategies to improve traffic to Lowe s. Research and analyze performance, competition, and market trends to proactively identify gaps, opportunities and take corrective actions. Monitor KPI s like visits, clicks, rank, conversion, time spent, bounce rate on regular cadence from multiple platforms like Google Search Console, Seo Clarity, Botify and Adobe. Conduct keyword research using internal and external tools to optimize current keyword scope. Conduct site audits to improve user experience and search engine relevancy by optimizing on-page elements like attributes, taxonomy structure, content, linking strategy, metadata descriptions, title, headlines. Years of Experience: 2 - 4 years exp working in core SEO tactics content or technical. Experience with web analytics tools such as Adobe Analytics or Google Analytics. Experience with SEO Tools such as SEO Clarity, Botify, Google Search Console, Screaming Frog, etc Proven track record of delivering qualified search engine traffic. Education Qualification & Certifications (optional) Required Minimum Qualifications : Graduate in Business, Marketing, Communications, Business Management, Marketing, Digital, E-Commerce, Engineering, Data Analytics. Skill Set Required Primary Skills (must have) Proficiency in minimum of 2 SEO tools like Google Search Console, SEO Clarity, Botify. Ability to interpret insights from Data analytics tools. Strategic and analytical thinking, with attention to detail. Strong understanding of current and emerging search engine and leading algorithm technologies and factors influencing brand visibility. Operational excellence, Quality outcome, Platform mastery, Timely deliveries, Proactive approach to problem solving. Proactive in achieving goals and driving measurable outcomes. Detail-oriented mindset with a focus on continuous improvement, staying up to date with industry trends and best practices. Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams. Secondary Skills (desired) 2+ years of experience in Digital/E-commerce is highly desirable. Experience in omni channel retail Prior background in website analytics. Data visualization skills using Excel or Power Bi tools to better present organic performance analyses and reports to stakeholders would be a bonus.