Analyst - Platform Excellence

Job Description

About Lowe s Lowe s Companies, Inc. (NYSE: LOW) is a FORTUNE 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. About the Team: The marketing team are responsible for driving traffic to the website and stores thereby generating revenue. This team leverage digital marketing channels within owned channel landscape to deliver total campaign metrics and optimize ROI for maximum profitability by creating programs from concept to execution or optimizing current programs. Job Summary: As a Platform Excellence Analyst, you will be required to help manage cross-functional relationships to represent marketing as a group. The role broadly includes having a touch base with teams like DACI, product, tech, site ops, and platforms. You must have knowledge and experience in the ever-changing search ecosystem inclusive of the inter connectivity between various marketing channels like paid search, paid social, SEO, etc. and a deep understanding of retail/merchant organizations to ensure our campaigns are directed at priority categories. Roles & Responsibilities: Core Responsibilities: Help execute a cohesive product + platform strategy to enable marketing channels Build and understand reports based on campaign performance across platforms Build/update data templates based on the analysis done on performance and provide insights Understand audience architecture, product feeds and different marketing platforms that utilize feeds Curate feed hygiene audit report to keep a check on feed health across channels Have an eye for detail, should be able to articulate requirements clearly Should have the capability to read, process and communicate effectively Work in a fast-paced, cross-functional environment Basic understanding of marketing automation tools like Marketo Understand tagging and run hygiene checks to make sure that the tags are placed correctly and trigger timely Years of Experience: 2+ years in a similar role preferably in advertising agency or retail industry Education Qualification & Certifications (optional) Required Minimum Qualifications : Bachelor s degree - one is marketing on related field is a plus. Skill Set Required Primary Skills (must have) Key Skills: Report building and data translation (using excel and Power Bi, Google/Adobe Analytics), Feed optimization, Feed Hygiene checks, collaborations with multiple internal and external stakeholders. Proficiency in basic data crunching in MS Excel Basic understanding on analytical platforms like GA, Adobe, etc. Experience working with high-volume retailer feeds with many SKUs Ability to churn data into actionable insights Experience working in a cross-functional collaboration environment Understanding of ads platforms like Google Ads, Meta, etc. Basic understanding of how audiences leverage product feeds to cater to the ad campaigns Good communication skills Secondary Skills (desired) Data visualization and storytelling with data Basic understanding of third-party audience networks like Epsilon, LiveRamp, etc. Hands-on experience with data visualization tools like Power BI, Looker, etc. Basic understanding of marketing automation