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Jobs in calcutta
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Cognizant
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Analyst

Analyst

Cognizant

3 - 4 years

3 - 4 Lacs

calcutta

Posted:4 hours ago| Platform: GlassDoor logo

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Skills Required

configuration customization marketing model strategies engagement cheminformatics analyze data report effectiveness integration documentation support resolve communication collaboration certifications salesforce

Work Mode

On-site

Job Type

Part Time

Job Description

Job Summary

We are seeking a skilled Demand Role Analyst with 3 to 4 years of experience in SFMC Advanced SFMC Core Configuration SFMC Core Customization SFMC Advance Cross Channel and Marketing Cloud. The ideal candidate will work in a hybrid model during day shifts focusing on optimizing marketing strategies and enhancing customer engagement. Experience in Cheminformatics is a plus.

Responsibilities

Analyze and interpret data to develop effective marketing strategies using SFMC Advanced tools.
Oversee the configuration and customization of SFMC Core to meet business needs.
Collaborate with cross-functional teams to implement SFMC Advance Cross Channel solutions.
Provide insights and recommendations to enhance customer engagement through Marketing Cloud.
Monitor and report on the effectiveness of marketing campaigns and suggest improvements.
Ensure seamless integration of SFMC Core Customization with existing systems.
Develop and maintain documentation for SFMC configurations and customizations.
Support the marketing team in leveraging SFMC tools for targeted campaigns.
Troubleshoot and resolve issues related to SFMC Core Configuration and Customization.
Stay updated with the latest trends and advancements in SFMC and marketing technologies.
Contribute to the continuous improvement of marketing processes and strategies.
Work closely with stakeholders to understand and address their marketing needs.
Utilize domain knowledge in Cheminformatics to enhance marketing strategies when applicable.

Qualifications

Possess strong analytical skills with experience in SFMC Advanced and Core Configuration.
Demonstrate proficiency in SFMC Core Customization and Advance Cross Channel solutions.
Have a good understanding of Marketing Cloud and its applications.
Experience in Cheminformatics is a nice to have skill.
Exhibit excellent communication and collaboration skills.
Show ability to work effectively in a hybrid work model.
Display a proactive approach to problem-solving and continuous learning.

Certifications Required

Salesforce Marketing Cloud Consultant Certification

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