Amazon DSP specialist

DSP Media Associate / Analyst

DSP Media Associate / Analyst

This is an exciting role and would entail you to:

1.

• Manage and optimize programmatic advertising campaigns using Demand Side Platforms (DSPs) to achieve business objectives, including customer acquisition, retention, and revenue growth.
• Implement targeted and data-driven strategies to maximize the effectiveness of programmatic ad campaigns.

2.

• Develop and execute comprehensive DSP strategies aligned with overall marketing and business goals.
• Collaborate with cross-functional teams to define target audiences, budget allocations, and key performance indicators (KPIs) for each campaign.

3.

• Analyze performance data and key metrics to identify opportunities for optimization.
• Implement A/B testing and other optimization techniques to enhance the performance of digital advertising campaigns.

4.

• Utilize data-driven insights to create and refine audience segments for targeted advertising.
• Collaborate with data and analytics teams to enhance audience targeting precision.

5.

• Stay informed about the latest features, updates, and best practices related to DSP platforms.
• Manage relationships with DSP vendors and platforms, ensuring optimal utilization of available tools and resources.

6.

• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Communicate key findings and performance updates to stakeholders, making data-driven recommendations for future campaigns.

7.

• Work closely with the finance team to manage and optimize digital advertising budgets.
• Monitor spending patterns and make strategic adjustments to ensure efficient allocation of resources.

What youll do:

• Create, monitor, and track Amazon DSP campaigns & budget pacing. This includes programmatic display and video campaigns.
• Manage audience selection and optimum bid levels across available advertising options.
• Participate in reporting calls, educating clients on best-in-class strategy.
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.
• Establish key metric reports, tracking progress and trends, and effectively communicating campaign results and insights.
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes.
• Work with other internal client teams, both media and e-commerce
• Monitor industry news and platform changes, flagging potentially relevant updates for clients to broader team to identify implications and recommended action.
• Other duties as assigned.
• This list is not exhaustive and there may be other activities you are required to deliver.

This may be the right role for your if you have,

• Bachelors Degree
• 2-3 years of experience in digital marketing on either the agency or client-side.
• Strong analytical skills, with substantial knowledge of Excel pivot tables and VLOOKUPs.
• Ability to thrive in dynamic and demanding situations without prescriptive direction.
• Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
• Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
• Entrepreneurial spirit with a problem-solving approach to complex tasks