Amazon Ads Manager

Job Description

We are looking for a performance-driven Ads Manager to lead and execute advertising strategies across Amazon, Flipkart, and Myntra. The ideal candidate will be responsible for campaign planning, budget allocation, optimization, and performance reporting to scale brand visibility and drive sales growth across all marketplaces. Campaign Strategy & Execution:Plan and manage Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns.Structure ad campaigns aligned with product categories, sales goals, and market trends.Launch and scale keyword-targeted and product-targeted campaigns.Optimization & Analysis:Continuously monitor campaign performance and adjust bids, keywords, and targeting to improve ACoS and ROAS.Use tools like Helium 10, Amazon Brand Analytics, or Pacvue for keyword research and performance tracking.Implement negative keyword strategies to reduce ad waste.Reporting & Insights:Generate weekly and monthly ad performance reports.Analyze metrics like CTR, CPC, ACoS, TACoS, conversion rate, and sales growth.Identify trends and propose data-backed decisions for budget allocation and campaign scaling