Akaame Export

This role focuses on performance marketing , with a core responsibility to plan, execute, optimize, and scale digital campaigns across Meta Ads and Google Ads to drive revenue, conversions, and brand visibility. The candidate will work closely with the E-Commerce Manager , Marketing Manager , and external partners to ensure profitable digital growth of Crystalicious and Anhadaa. Key Responsibilities Performance Marketing Plan, execute, and optimize paid ad campaigns on Meta Ads Manager (Facebook, Instagram). Run and scale campaigns on Google Ads (Search, Display, Performance Max, Shopping). Implement A/B testing on creatives, audiences, targeting, and landing pages. Analyze daily performance metrics and ensure ROAS targets are consistently met. Data & Analytics Track, monitor, and improve KPIs: ROAS, CAC, CTR, CPA, Conversions, AOV . Use tools such as Google Analytics, Google Tag Manager, Shopify Analytics , and Meta Pixel. Prepare weekly and monthly reports with actionable insights. Campaign Strategy & Growth Create and execute revenue-boosting strategies for sale events, festive seasons, and new launches. Develop retargeting funnels, custom audiences, and lookalike audiences. Coordinate with design and content teams for creative requirements. Ensure alignment with marketing calendars and product availability. E-Commerce Collaboration Coordinate with the e-commerce team on landing pages and CRO best practices. Support CRM and WhatsApp automation campaigns (WATI experience is a plus). Required Skills & Experience 24 years experience in digital marketing with strong focus on paid ads. Proven experience managing Meta Ads & Google Ads with strong results. Strong analytical thinking and data interpretation skills. Proficiency in Google Analytics, GTM, Ads Manager, and SEM best practices . Experience in e-commerce, fashion, or D2C brands is highly preferred. Ability to work independently, handle multiple campaigns, and meet targets. Why Join Akaame? Be part of a fast-scaling fashion brand entering multiple international markets. Work in a creative environment with cross-functional collaboration. Opportunity to take full ownership of digital performance and growth. Career advancement as we scale our digital division. How to Apply Send your resume + previous ad performance reports / portfolio to: hr@akaame.com Subject Line: Application Digital Marketing & Performance Marketing Executive