TAM Media Research Pvt. Ltd., established in 1998, is a 50:50 joint venture between global media research leaders Nielsen and Kantar Media Research. For over two decades, TAM has served as India's central source of audience behavior and brand communication data, providing vital insights into both paid and earned media. TAM's innovative offerings include harnessing data from Set-Top Boxes, Smart TVs, and Mobile Apps for precise audience targeting and behavior analysis. Additionally, TAM's AdEx India division is a leader in advertising analysis, while its EIKONA service specializes in evaluating brands' performance across PR, social media, TV news, and print. The company helps brand marketers, media owners, and other stakeholders use data analytics to maximize returns on objectives and investments.

Role Description

This is a full-time, on-site role for an Account Manager based in Mumbai. The Account Manager will be responsible for maintaining strong client relationships, understanding business needs, and delivering data-driven insights to facilitate effective decision-making. Day-to-day tasks include monitoring media analytics, preparing comprehensive reports, presenting findings to clients, and ensuring customer satisfaction. The role involves collaborating with cross-functional teams and staying updated on industry trends and TAM’s unique offerings to provide premium service to stakeholders.

Qualifications

Strong skills in account management and client servicing with an ability to cultivate and maintain client relationships.
Proficiency in data analysis, interpreting data, and developing analytical reports.
Expertise in paid and earned media, with knowledge of advertising, brand marketing strategies, and PR impact analysis.
Excellent verbal and written communication skills; ability to translate technical data insights into actionable business recommendations.
Self-motivated, detail-oriented, and adept at multitasking in a fast-paced environment.
Bachelor's degree in Marketing, Business Administration, or a related field; a background in media or market research is advantageous.
Hands-on experience with data analytics tools and proficiency in MS Excel and other reporting tools is highly desirable.

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Account Manager