Aanchal Marketing Communication

Digital Marketing Executive – Job Description Company: Aanchal Marketing About Us Aanchal Marketing is a leading provider of RWA Branding, Highway Media, and Retail Branding solutions across India. With a strong network, premium outdoor inventory, and a legacy of impactful campaigns, we help brands connect with audiences at the ground level. We are now expanding our digital footprint and looking for a dynamic Digital Marketing Executive to support our marketing and growth initiatives. Position Overview The Digital Marketing Executive will be responsible for driving Aanchal Marketing’s online presence, generating high-quality leads, and supporting brand-building efforts. The role involves managing digital campaigns, creating engaging content, optimizing performance, and coordinating with the sales and creative teams to support business goals. Key Responsibilities1. Digital Campaign Management Plan and execute paid campaigns across Google, Facebook/Instagram, LinkedIn, and other relevant platforms. Generate qualified leads for RWA Branding, Highway Branding, and Retail Media. Monitor and optimize campaign performance to achieve maximum ROI. 2. Social Media & Online Presence Manage Aanchal Marketing’s social media pages with consistent, high-quality content. Grow audience engagement through posts, reels, stories, and campaign showcases. Maintain a strong brand voice aligned with our outdoor media expertise. 3. SEO & Website Optimization Improve SEO rankings for targeted keywords related to OOH, RWA branding, and outdoor media. Coordinate website updates, landing pages, and service pages. Analyze website traffic using Google Analytics, Search Console, etc. 4. Content Creation & Coordination Write posts, captions, blogs, emailers, and marketing content specific to the outdoor advertising industry. Work with designers to develop creatives, case studies, and client success stories. Ensure content represents Aanchal Marketing’s positioning accurately. 5. Email, CRM & Lead Nurturing Manage email marketing campaigns using CRM tools. Maintain lead lists, track inquiries, and support the sales team with digital follow-ups. Run retargeting campaigns for website visitors and past leads. 6. Market Research & Insights Track industry trends in OOH, branding, and digital advertising. Monitor competitor marketing strategies and suggest improvements. Identify new opportunities for digital growth. 7. Reporting & Analytics Prepare weekly and monthly digital performance reports. Provide insights and recommendations to senior management. Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 1–3 years of experience in digital marketing. Strong knowledge of Google Ads, Meta Ads, and LinkedIn Marketing. Good understanding of SEO, analytics tools, and social media management. Excellent communication skills with creativity and attention to detail. Experience in outdoor advertising or agency background (preferred, not mandatory). Job Type: Full-time Pay: ₹18,000.00 - ₹35,000.00 per month Benefits: Paid sick time Paid time off Ability to commute/relocate: New Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred) Education: Diploma (Preferred) Language: English (Preferred) Location: New Delhi, Delhi (Preferred) Work Location: In person