1. Link Building & Off-Page SEO Specialist

Overview

Link Building & Off-Page SEO Specialist

Key Responsibilities

Link Building

• Develop, execute, and manage effective

  white-hat link building strategies

  .
• Identify high-quality backlink opportunities through competitor analysis, niche research, and SEO tools.
• Conduct

  email outreach

  to bloggers, webmasters, journalists, and influencers.
• Build relationships with relevant sites for

  guest posts, niche edits, resource links, PR links

  , and collaborations.
• Monitor backlink profiles to ensure link quality and avoid toxic links.

Off-Page SEO

• Optimize off-page signals including brand mentions, citations, social profiles, and content promotion.
• Create and manage business listings/citations for local SEO (if required).
• Promote content pieces (blogs, infographics, landing pages) for link attraction.

Analysis & Reporting

• Perform competitor backlink audits using tools (Ahrefs, SEMrush, Moz, Majestic, etc.).
• Track link placement, link quality, and outreach progress.
• Provide weekly or monthly performance reports (new links, domain authority growth, referral traffic, rankings impact).

Requirements

• Proven experience in

  link building and off-page SEO

  .
• Strong knowledge of white-hat SEO practices.
• Excellent research skills and ability to identify high-quality link prospects.
• Strong communication and outreach writing skills.
• Experience using SEO tools:

  Ahrefs, SEMrush, Moz, Majestic, BuzzStream, Pitchbox

  , etc.
• Understanding of search engine algorithms related to backlinks and authority.
• Ability to work independently and meet deadlines.

Preferred Qualifications

• Experience working with multiple niches (tech, SaaS, e-commerce, local business, etc.).
• Basic understanding of on-page SEO and content strategy.
• Familiarity with Google Search Console and Google Analytic